
In our mothersโ generation, dedicated maternity wear stores were unheard of, and maternity style was limited to โtent dressesโ, unless you were able to sew your own clothes. These days, women have much greater choice in maternity wear, with hundreds of styles selling online and maternity shopping in Brisbane dotted throughout the suburbs. Brisbane Kids have put together a guide to our cityโs best maternity wear retailers, along with some tips to help you find clothes that suit you and your bump.
Maternity Shopping at Department Stores
Most of the big department stores, including Big W, Kmart, Target, Myer and David Jones stock a range of maternity clothing. When you shop for maternity wear, you can generally chose the same size you would have before pregnancy. If you are expecting twins (or triplets!), you may need to go up a size to allow more room in the belly and bust area. Department stores are usually well priced and are therefore great for stocking up on basics, like black pants or leggings that can be worn during the day, evening and at work. Plain tops that can be dressed up with accessories are a good idea too.
Maternity Shopping at Chain Stores
Denim maternity clothes
Jeanswest and Just Jeans have a great range of maternity jeans. for mums-to-be You can wear just about anything with denim, so it is an essential purchase for every pregnant woman. Try wearing jeans with a t-shirt during the day, and then dress them up with a pretty top, heels (if you can!) and accessories in the evening.
Everyday maternity basics
Other chain stores such as UNIQLO, and Bonds stock a wide range of comfortable, everyday maternity basics that are great for at home or for teaming up with other outfits.
Budget Maternity Clothing
The Maternity Clearance Outlet has a wide variety of tops, bottoms, dresses and sleepwear for every stage of your pregnancy, at very affordable prices.
If you have a special occasion, photo shoot or baby shower coming up and you don’t want to spend big on an outfit that will only fit during your pregnancy, take a look at Mama Rentals – a Brisbane-based clothing hire store.
Maternity Underwear & Sleepwear Specialists
A womanโs bust size will usually grow several sizes during pregnancy so you will have to purchase new bras. Many women wait until the last two months of pregnancy to buy breastfeeding bras, to ensure they get the right size. It is a good idea to be professionally fitted, if possible. In addition to the shops listed above, the following stores also sell maternity underwear:
Shoes
Your feet will start to swell during your pregnancy, so choose comfortable, quality shoes. Slip-ons are great because you don’t have to bend over to put them on. If you prefer a bit of height, opt for low heels or mules, but ensure they give you total support and comfort.
Maternity Shopping Online
If pregnancy is leaving you feeling too tired to go maternity shopping in Brisbane, all of the stores listed above offer online shopping.
Online, you will find lots of options, including:
And, of course, donโt forget eBay and Gumtree for online shopping, including some bargain second-hand items.
Maternity Shopping in Brisbane for Gifts and Baby Showers
If you have a pregnant loved one, why not buy them a gift voucher from one of these Brisbane businesses? It would make a perfect baby shower, birthday, Motherโs Day or Christmas gift for any expecting mother.
For more ideas about where to buy treats and necessities for mums-to-be, look at our experience gift for mums.





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